Sustainability and environmental awareness

At LANA GROSSA we live sustainability. Our yarn is made exclusively in leading Italian spinning mills and are certified in many areas.

Sustainability – where does it start and where does it end? Firstly, we need to rethink. No step is too small for our sustainability agenda. With measurably reduced emissions as a clear target, we are guided on our way… to learn and constantly improve. Sustainability means many things, we also aim to take care of our employees, we also strive for the same end goal with our business partners. Modern and flexible working conditions, fair wages and the engagement of passionate knitters.

As animal welfare is close to our hearts, our wool is guaranteed mulesing-free since 2020.

Tanja Steinbach

“Knit yourself happy – handicraft needle work is so relaxing!”

As a knitwear designer at LANA GROSSA, Tanja Steinbach is part of the team responsible for developing yarns and models. The passionate expert also shares her knowledge in books, TV shows and her blog.

With a keen sense for trends and colors, a preference for fine raw materials and a tireless drive for innovation, Tanja Steinbach develops yarns and models that inspire.

Sara Nuru

“What I appreciate most about knitting is that I get to work with my hands and fabulous fibers and the creative outlet knitting provides.”
Sara Nuru – Brand Ambassador for LANA GROSSA.

Sara Nuru is also an ambassador for the German Federal Ministry for Economic Cooperation and Development and for the Karlheinz Böhm Foundation “Menschen für Menschen.” She is committed to sustainability and fair working conditions in Ethiopia – the home of her parents and the country of origin of her coffee.

h+h cologne 2023

One look at the upcoming knitwear trends is all it takes – and we’ve already reconciled ourselves to the idea that every summer has an end. Best of all, color is here to stay. Rich hues like coral, fuchsia and yolk yellow deliver positive energy and look their strongest when combined in new and bold ways.

Equally important: natural looks staged through rustic textures and irregular flame and bouclé yarns. Asymmetries play a role in the use of patterns and color blocking.