Lana Grossa

Company philosophy

LANA GROSSA has been partnering with retail stores for over 50 years. Our company philosophy is based on four key components.

  • LANA GROSSA strives to establish partnerships and a focused collaboration with retail stores through unique product offerings. Our customers receive our full support to ensure that LANA GROSSA products sell successfully to end consumers. Our main objective is the satisfaction and success of our customers.
  • Our market-leading product range includes a comprehensive selection of hand knitting yarns which enables us to fully stock qualified retail stores. The core of our product range consists of permanent lines of classic and fashionable yarns, complemented by seasonal trend yarns.
  • LANA GROSSA yarns are produced in-house, with only a few individual exceptions, in leading Italian spinning mills which enables us to combine high-quality materials and unique product innovations.
  • In addition to our product advantages, LANA GROSSA offers a comprehensive marketing concept. Through self-published knitting magazines, public relations activities with popular mass market magazines and on-site sales support, LANA GROSSA promotes end user demand and thereby the joint sales success with our customers. We demonstrate our commitment to our customers through a wide range of services. Customer orientation, personal contact, expert advice as well as delivery reliability are key cornerstones.