Issue 1

FOR THE LOVE OF YARN

The story of Lana Grossa is one of long-standing partnerships with Italy’s top spinning mills - renowned manufacturers with a global reputation for excellence. It’s no surprise: since textile production and trade have been an important part of Italy’s economy and tradition for hundreds of years.

Naturally, this deep-rooted tradition comes with a strong commitment to quality, innovation and  craftsmanship. With our yarns, we bring a touch of  Italy to Germany – the perfect foundation for long-lasting, unique DIY pieces. Our latest magazine reflects that spirit, featuring designs that Italians would wear: timeless, modern and undeniably luxurious.

FASHION IN ITALIAN

Dressing up isn’t a special occasion - its second nature. For Italians, it’s as much a part of daily life as their morning cappuccino. Fashion runs in their veins. They live it, love it, debate it, play with it, celebrate it. Over time, they’ve cultivated an effortless sense of style – dressing with ease, confidence, and unmistakable flair.

Where does this passion for fashion come from?

There are several reasons for this, for example Italy’s traditional connection to the textile industry (see page 1). Add to that the generous sunshine and the fact that life mainly takes place outdoors. Seeing and being seen is part of the fun – and provides a good topic of conversation over an aperitivo. The outfits also reflect their attitude to life: effortless and light as air.  Do you want that too?  Our magazine features typical Italian knitwear at its finest – simple, chic, and crafted with a love for exquisite details.

A perfect step toward la dolce vita. Andiamo.