Issue 3

Conspicuously inconspicuous 

The mystery behind our About Berlin Styles is there is no mystery. Just like all the other hip Berliners, we are out mixing it up, amongst the action, at parties, in the clubs, in the trend setting areas of the city; Kreuzberg, Friedrichshain, in the Reuterkiez neighbourhood and in the city centre, and over a cup of Mate tea ideas flow, blogs are critiqued, and trends emerge.

It’s all happening while the rest of us everyday people are still ordering our traditional cappuccino. Our top designers in our Berlin office soak in the local vibes. We just add a pinch of high-quality yarns, stylish patterns, and an experienced eye - all the ingredients for our About Berlin Kollection: laid-back but trendy, exciting but refined, calm but breathtaking, unpretentious but simply WOW!